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Marketing Training Series - Recorded Webinars

  • Updated

This section provides links and accompanying resources to our recorded Marketing Webinar Series, which generally take place on a monthly basis and provide instruction and conversation on common topics related to promoting AFS. Volunteers and staff can watch these webinars as an introduction to marketing for AFS, or to learn more about a specific topic. Webinar invitations are sent via email and MyAFS News.

If you'd like more information or have an idea for a marketing webinar, please reach out to our team using the AFS-USA General Marketing Inquiry Form.

 

Marketing Webinar Series Recordings and Resources

Dec. 15, 2022 - Marketing Webinar Series, Part One: An Introduction to Marketing, Social Media Platforms, & Advertising (click here for recording)

Download the webinar presentation here

Here are some of the tips and tricks shared during the call:

Feb. 2, 2023 - Marketing Webinar Series, Part Two: An In-Depth Canva Tutorial (click here for recording)

Download the webinar presentation here

Here are some key topics covered during the call:

March 8, 2023 - Marketing Webinar Series, Part Three: Social Media Support & Resources (click here for recording)

Download the webinar presentation here

Here are some key topics covered during the call:

  • Check out our new and updated Help & Learning articles, including Social Media Training and Resources and Community Support
  • Learn about best practices for social media such as frequency, content, audience, do's and don'ts, hashtags/links, captions, sharing articles, and student takeovers.
  • Hear from two AFS-USA volunteers currently managing social media profiles and event planning for their team.
  • Utilize our Canva Templates for customizable and ready-to-use social media graphics for your team.
  • Please join and share our AFS-USA Social Media & Marketing Workplace group with other volunteers who have marketing-related responsibilities - you can copy and paste this invite link: https://work.me/g/52CG4iKfj/DB07IUdr
  • Dan Plofchan, a volunteer for the Ohio River Valley Area Team, presented some of his team's strategies and practices during this webinar. You can find his materials here.

April 26, 2023 - Marketing Webinar Series, Part Four: End-of-Year Promotions (click here for recording)

Download the webinar presentation here

Here are some key topics covered during the call:

  • Check out our updated Help & Learning articles and resources, including Customizable Hosting Emails and Press Releases, Reaching Out to Your Local Media, and Connect
  • Learn how to make the most of the remaining school year by including host families and exchange students in your promotional activities 
  • Hear from AFS-USA Senior Regional Field Specialist Patricia Chery on her experience promoting AFS through local press outlets
  • Utilize our Canva Templates for customizable and ready-to-use promotional flyers, presentations, and other materials.
  • Find out where you can order table throws, standing banners, and other promotional materials for events and tabling. 
  • Please join and share our AFS-USA Social Media & Marketing Workplace group with other volunteers who have marketing-related responsibilities - you can copy and paste this invite link: https://work.me/g/52CG4iKfj/DB07IUdr

May 24, 2023 - Marketing Webinar Series, Part Five: Local Promotional Events (click here for recording)

Download the webinar presentation here

Here are some key topics covered during the call:

  • Check out our updated Help & Learning articles and resources, including Hosting a Successful AFS Event, Hosting Strategies and Talking Points, and Promotional Hosting Graphics.
  • Learn best practices for hosting an AFS event that will encourage current host families to host again or help recruit diverse host families.
  • Utilize our Canva Templates for customizable and ready-to-use promotional flyers and social media graphics.
  • Find out where you can order table throws, standing banners, and other promotional materials for events and tabling. 
  • Please join and share our AFS-USA Social Media & Marketing Workplace group with other volunteers who have marketing-related responsibilities - you can copy and paste this invite link: https://work.me/g/52CG4iKfj/DB07IUdr

June 21, 2023 - Marketing Webinar Series, Part Six: Inclusion, Diversity, Equity, and Accessibility (IDEA) (click here for recording)

Here are some key topics covered during the call:

  • Brenda Siragusa discusses valuing diversity and creating a space where all are seen, respected, and included.
  • Join this learning journey to explore unconscious/implicit bias, learn why language matters, and an introduction to gender.
  • Please join and share our AFS-USA Social Media & Marketing Workplace group with other volunteers who have marketing-related responsibilities - you can copy and paste this invite link: https://work.me/g/52CG4iKfj/DB07IUdr

 

August 28, 2023 - Marketing Webinar Series, Part Seven: Start of School Year Promotions and Highlighting Arrivals (click here for recording)

Here are some key topics covered during the call:

  • Best practices for promoting AFS during the start of the school year, including documenting, showcasing, and making the most of events such as arrivals, orientations, and school/community events
  • AFS Do's and Dont's of promoting arrivals
  • Strategies for engaging both new and returning host families at the beginning of the school year
  • Recruiting new volunteers, resources to help your volunteer team get organized/maximize local support, and ways you can unify your AFS community
  • Check out our article section on recruiting Welcome Families
  • Need content? Browse our photos on Flickr
  • Set periodic reminders to submit your stories, photos, and videos here

 

 

 

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