Host family finding is a year-round effort that takes a mixture of many different approaches to be successful! While the most effective means have always been a person-to-person conversation and word-of-mouth marketing, building awareness of AFS in the community is also important. Newspaper articles, web postings, emails, flyers, and advertising in local media help raise the profile of AFS. Share student profiles and hosted student letters with families you know. The Placements widget of MyAFS is designed to help you showcase our awesome students.
See below for the following:
- Host Family Recruitment Guidelines
- Email Templates
- Hosting Strategies and Talking Points
- Hosting Promotional Videos
- Sample Web Ads
- Printable Hosting Resources
Host Family Recruitment Standards and Guidelines
To ensure the privacy and safety or our participants, host families, and host schools, all AFS staff and volunteers must follow CSIET and Department of State host family recruitment standards at all times.
In public media advertisements
- UNACCEPTABLE words or phrases include: Urgently Needed, Don’t let me be homeless, This is an emergency.
- ACCEPTABLE words or phrases include: Open your hearts and homes, Host a Foreign Exchange Student.
If you have any questions or want advice, do not hesitate to contact your TDS or email marketing@afsusa.org.
Email Templates:
Choose the audience you are sending the email to for a sample of what to say.
Past Host families- Country Specific
Past Host Families- Generic
Sending Leads
Family Members
Organizations or clubs
*For additional, country-specific email templates, refer to the Champions Month Article in the Marketing Initiatives section.
Hosting Strategies and Talking Points:
Refer to the below resources for ideas on recruiting host families and sample "blurbs" or short paragraphs you can use in emails, announcements, and even texts!
Hosting Tasks and Recruitment Ideas
*Also refer to the customizable Email and Press Release Article
Hosting Call Talking Points
AFS Facts to Share
Videos:
Welcome an AFS Exchange Student
Sponsored Programs Promotional Video
Web Ads: to request an ad, please email marketing@afsusa.org.
Additional Printable Hosting Resources:
Customizable Student Bio Cards
Customizable Flyers
Yard Signs
Next Steps
You've promoted hosting an AFS student, now what? Once you have identified some families interested in learning more, please be sure to enter them into Global Link using this form or by asking your TDS for assistance. Visit the Place Hosted Students section to learn more about reaching out to your new Hosting Leads.