Volunteers are encouraged to reach out to students in their communities and networks to identify potential AFSers.
Below you can find the following resources:
- Study Abroad Promotional Videos
- Print Resources
- Web and Print Ads
- Email Templates
- Global Citizen Scholarships and Aid Promotions Toolkit
- Tips for Events and Fairs
- Posting AFS Sending Promotions on Social Media
- Mini Promotions and Host Siblings
Videos:
*Additional videos can be found on the AFS-USA YouTube Channel
Leaving for Paraguay by AFSer Patrick Keleher
Study Abroad Promo Video (Where your future takes off)
Do you know where Argentina is?
Charlie's Life Lessons from Costa Rica
AFS Students Reflect on Their Experience
Print Resources:
Why Go Abroad in High School Flyer
Study Abroad Poster (Find a New Horizon, 24"x36")
Study Abroad Poster (Live without Borders, 24"x36")
Faces of America Scholarship 1-Pager
AATF French Language Scholarship Handout
AFS Global STEM Academies Brochure with QR Code (2024)
*Please visit the afsusa.org website for the most recent program availability and information.
Web and Print Ads:
To request an ad, please email marketing@afsusa.org
Email Templates:
Outreach to host families about studying abroad
Sample Study Abroad Promotional Language
Outreach to student leads about studying abroad
Global Citizen Scholarships and Aid (GCSA) Promotions Toolkit:
Promotions Toolkit Deck - social media and newsletter templates, graphics, important links, and more!
Direct link to shareable graphics
Fairs, Informational Events, and Open Houses:
Do online research or contact your local high school or college to find out what types of fairs they will have and how you can secure a table. Additionally, meeting with students in the evening or on weekends also allows you to reach their parents. With advance planning, good publicity, and good follow-up, these events are a good way to recruit.
Post AFS Sending Promotions on Social Media:
Even if you aren't Facebook friends with teenagers, or don't post daily on Instagram, you can reach many people in your networks through these platforms. Posting the latest scholarship opportunities and discounts is a great way to promote AFS. For example posts and up to date links, view this article on Social Media Support.
Here is a sample post for social media, including platforms like NextDoor:
Mini Promotions:
Think of the different groups in your community that would be interested in specific AFS programs, and plan ways to reach them. (For example, the German American Society's local branch might be very interested in our scholarships for students going to Germany.) After you’ve introduced your new group to AFS, keep exposing them to the AFS community, and publicly congratulate the applicants who have been accepted. Be sure to keep notes of your contacts and activities so next year the planning will be even easier!
Host Siblings:
Be sure that all of your host families with kids are aware of our study abroad programs! Host brothers and sisters already have a taste of AFS that will help them be successful AFSers overseas.